Interesting read Shane, our CEO, found today that you will benefit from reading. A great perspective on the landscape of creative marketing in its current stage, a deeper dive into marketing that is greater than just pushing ads. The article comes from the Harvard Business Review, in which the writers interviewed CEO’s from some of the top brands including Google Cloud, Adobe, Youtube, and more!
“We asked them for examples of creativity in marketing that go beyond ad campaigns and deliver tangible value to the business. Their stories — and the five wider trends they reflect — help illustrate what it means to be a creative marketer today.” To check out the entire article, continue to the link below:
They cover some great topics and have very unique examples of getting creative to further develop the customer relationship with the brand’s products. Think about how you get closer to the customer when it comes to your business, how creative does your brand’s outreach efforts stretch? A little creativity in your delivery could improve your business in multiple ways!