This week we spoke with Frank, our COO & Interactive Media Genius, on the topic of properly using, adding and posting images. Keep this post handy the next time you are uploading and tagging your images into your blog! 1) Use at least one image in every post
• A picture is worth a thousand words
• They help make an article more appealing
2) Use the RIGHT image
• It should be reflective of the topic
• The file name should reflect the topic (rename before uploading).
• avoid things like DSC12345.jpg
• Search engines not only crawl the text on your page, they also search for keywords within your image file names.
• Do not keyword stuff your alt tags (for example: alt=”martial arts karate mma classes best taekwondo judo fighter”) use keyword relevant to what the image portrays, think natural search (alt= Karate Kids Kicking).
3) Use the right size
• Scale your image to the largest size you need. Loading a 1920×1080 picture that only displays at 250×150 can slow your site down and hurt your SEO.
4) Alt text and title text
• Users using a screen reader due to a visual impairment get their information about the picture from the alt text
• Most browsers will display the value of an image element’s title attribute as a tool-tip when you hover your mouse cursor over it. It’s used to provide non-essential information, for example the mood of the image.
This has generated traffic that we would have never been able to duplicate
We have had over 500 people come in as a result of the Groupon campaign with Rev Marketing 2 U and Go2Karate®. This has generated traffic that we would have never been able to duplicate during our 19 years in business. The traffic this has generated in my two schools has been amazing. We have used many different advertising/marketing programs in the past and none of them have given us the results that this one has. Experiences with bullies led me get involved with ATA at age 17. I was the band nerd, and I’d been picked on, I wanted to learn how to defend myself, and it changed my whole perspective. I have never looked back, and over the past 30 years, Taekwondo for us has developed into a family affair: my wife, Barbara, is also a Master and a 6th Degree Black Belt and my two children are also Black Belts. We have two schools in Allen and McKinney, Texas.
Sr. Master Mark & Master Barbara Sustaire
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